Category Archives: business collateral

Web Design: Graphic Designers or Web Developers?

What does the job title “Graphic Designer” mean to you? Does it mean an artist who designs the layout, images, colors, and typography in an advertisement or other business collateral? Yes, but are we referring to print pieces only, or do we include electronically viewed pieces? Before the emergence of the internet, the definition of “Graphic Designer” was a lot … Continue reading

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Attention-Getting Folding Patterns for Business Collateral

Standing out from the crowd is a great way to get noticed. I often work with small businesses, many of whom start out their marketing efforts by producing traditional tri-fold brochures. Those who are game to try something different have an advantage, for if they offer a different style, they may create a “user experience” that is memorable enough for … Continue reading

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File Properties Data is Important

Today’s article is more of a tip than an opinion piece or a product review. I often create documents in Word, Publisher, InDesign, Photoshop, etc. But I also use a feature of those programs that many folks don’t think much about. I make sure to identify myself as the creator of that document. That’s important, because many of these documents … Continue reading

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Top Eight Ways To Get The Most From Your Designer

Are you giving your graphic designer the background information they need for projects? At the first meeting with your graphic designer, you should come prepared to answer some basic questions. When you come prepared, you streamline the process for the designer, and get better (and faster) results because there is a fuller understanding of you, your company, your product, and … Continue reading

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