Category Archives: graphic design

Is there a difference between Art and Design?

Absolutely. The trick is in the definition. A number of artists and designers and bloggers have piped up over the course of many years to offer their opinions, and especially recently over the internet, so it’s easy to find what the prevailing thoughts are. And it’s been quite a debate. Let me distill the high points for you. The Artist … Continue reading

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The Left-Brained Designer

I’m sure you’ve heard about “Right-Brain” vs. “Left-Brain” thinking and learning. Most folks are dominant with one side or the other, but no one is totally left-brain or totally right-brained. Those who are right-brain dominant tend to focus on images and patterns, are intuitive, and are more likely to free-associate to make connections or lists. Those who are left-brain dominant … Continue reading

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Attention-Getting Folding Patterns for Business Collateral

Standing out from the crowd is a great way to get noticed. I often work with small businesses, many of whom start out their marketing efforts by producing traditional tri-fold brochures. Those who are game to try something different have an advantage, for if they offer a different style, they may create a “user experience” that is memorable enough for … Continue reading

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Graphic Designer or Decorator?

I have a friend who is an Interior Designer. She has mentioned her frustration with people who call her an Interior Decorator. Many people don’t know the difference. After all, don’t both labels have to do with such things as paint, lighting, furniture and the like? Well, yes. But there IS a difference. A decorator is someone who decorates. And … Continue reading

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Why Hire a Professional Graphic Designer?

Believe it or not, it’s more cost-effective in the long run. Professionals work more skillfully and generally faster than do-it-yourselfers. They make far fewer mistakes, saving you time and money. They use high-end feature-rich professional software packages and resources, and are trained in their use, rather than cheaper or low-end resources. The results always look better, and in the case … Continue reading

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Simplicity in Design

Recently I took a vacation trip abroad. While I was sitting on a tour bus, I noticed the street signs and the advertising around me on billboards and the sides of trucks. And I was struck by the logos I saw. They weren’t much different from the logos I see everyday in the U.S. — they were colorful and creative. … Continue reading

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Making Color Work for You

What’s your favorite color? If you’re like the majority of responders to a recent color survey, you probably answered “blue.” For some, that means your clothing, car, room décor, and all sorts of everyday items are chosen because they are blue, or whatever you said was your favorite color. How about your advertising? Web site? Other marketing materials? Those things … Continue reading

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