Category Archives: professional

Is there a difference between Art and Design?

Absolutely. The trick is in the definition. A number of artists and designers and bloggers have piped up over the course of many years to offer their opinions, and especially recently over the internet, so it’s easy to find what the prevailing thoughts are. And it’s been quite a debate. Let me distill the high points for you. The Artist … Continue reading

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File Properties Data is Important

Today’s article is more of a tip than an opinion piece or a product review. I often create documents in Word, Publisher, InDesign, Photoshop, etc. But I also use a feature of those programs that many folks don’t think much about. I make sure to identify myself as the creator of that document. That’s important, because many of these documents … Continue reading

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Why Hire a Professional Graphic Designer?

Believe it or not, it’s more cost-effective in the long run. Professionals work more skillfully and generally faster than do-it-yourselfers. They make far fewer mistakes, saving you time and money. They use high-end feature-rich professional software packages and resources, and are trained in their use, rather than cheaper or low-end resources. The results always look better, and in the case … Continue reading

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Marketing Budgets and Templates

In these days of economic squeeze, companies are looking for ways to cut costs. Marketing budgets might seem like a target for budget-cutting, but if they are cut too much, a company’s message – and the bottom line – may weaken, precisely at a time when it’s imperative to keep strong. Desktop publishing and presentational software packages have come a … Continue reading

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