Tag Archives: business collateral

Attention-Getting Folding Patterns for Business Collateral

Standing out from the crowd is a great way to get noticed. I often work with small businesses, many of whom start out their marketing efforts by producing traditional tri-fold brochures. Those who are game to try something different have an advantage, for if they offer a different style, they may create a “user experience” that is memorable enough for … Continue reading

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Top Eight Ways To Get The Most From Your Designer

Are you giving your graphic designer the background information they need for projects? At the first meeting with your graphic designer, you should come prepared to answer some basic questions. When you come prepared, you streamline the process for the designer, and get better (and faster) results because there is a fuller understanding of you, your company, your product, and … Continue reading

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