Tag Archives: design simplicity

Business Card Readability

Remember the days when a business card was just black letters on white cardstock? It carried contact information that consisted of a person’s name, title, company name, address, and phone number. And that was it. Over time, additional information was added, such as a logo and a fax number. As time went on and we entered the Technology Age, we … Continue reading

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Simplicity in Design

Recently I took a vacation trip abroad. While I was sitting on a tour bus, I noticed the street signs and the advertising around me on billboards and the sides of trucks. And I was struck by the logos I saw. They weren’t much different from the logos I see everyday in the U.S. — they were colorful and creative. … Continue reading

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