Portfolio: Sales Letters and Postcards
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One of the specialties of Pen and Brush Communications is the design of direct mail and similar printed promotional materials, including sales letters and postcards, outer envelopes, business reply envelopes, lift notes, buckslips, and order forms.
Promotional letter written by a copywriter. I finalized the layout of the letter and created the thumbnail for the offered free report, as well as configuring the logo block. The free report was the first in a series of two white papers and an ebook (those designs can be seen on the Reports and White Papers Portfolio page).
This 4-page direct mail sales letter is targeted to an audience of health-conscious individuals interested in anti-aging products, and makes use of many devices deployed to keep the reader interested, such as highlighting, checkmark bullets, and handwriting fonts.
A sample promotional offer for a financial/real estate investment newsletter, consisting of an 8-page sales letter, order form, business reply envelope, and custom outer envelope. Design included original logo and report cover design.
Promotional oversized 5″ x 8″ direct mail postcard, targeted to audience of community leaders and educators to announce the award of a state contract for playground equipment. Coordinates with new website also designed and created by Pen and Brush Communications for this client.
Marketing 4.25″ x 6″ postcards for two holiday open houses for a skin care and cosmetics representative using company photography. Some pieces were mailed and some were given as handouts at networking and promotional events.
More Portfolio content: Reports/Books/White Papers, Web Sites, and Branding & Brochures